Uplift of Enlightenment

I came across this road safety ad about a year ago and apparently wanted to post it here but forgot. Now I found it in my drafts and watched it again. I still think the idea is brilliant, since it gets the message across very effectively without the shocking blood and gore – so let’s finally put it up here!

Normally I avoid posting advertisements, but this time I believe I have to. A video ad for Honda Civic called “The Other Side”. At first I thought I am watching a normal clip for yet another car I won’t buy, but you can hold down the “R” key any time to switch to the other side… and suddenly you are being told a rather interesting story: this guy at night turns out to live a second life… very well done!

Click to play video

Just stunning: How far this animals came in just one second and how the head does not seem to move at all. This is an amazing piece of video. Brilliant on the depth of field too. And at the end is a glimpse on some making-of footage.

Creativity

This week’s top creativity inspiration for me goes to the people of Cyclecide. Those guys are plain awesome when it comes to the ‘just-do-this-thing’ mentality. I like the spirit and the circus appeal. Just would love to see them traveling around the country too… Continue reading